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When pitching a story, always commence with the journalist’s perspective in mind. This will give you a probability to tailor your communication and ensure that it may resonate with the correspondent and their customers. It will also prevent you from wasting precious time trying to sell your story to journalists who all aren’t interested inside the topic or audience that you’re targeting.
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Finally, it has important to keep in touch with your media contacts regularly. If you don’t, some might lose interest in the stories and move on to other sources. Whenever possible, try to meet journalists face-to-face or sign up for local situations where they’re located so that you can begin building rapport. This will help to ascertain a more personal connection with the journalists and ultimately improve your press relations. The more you put into the media associations efforts, the greater they will pay off for you in the long run.
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